Association of Fundraising Professionals
Central South Carolina Chapter

Nothing's Changed / Everything's Different

  • 14 Oct 2021
  • 11:00 AM - 1:00 PM


Registration is closed

Year end giving is just around the corner. Are your appeal letters crafted based on the science of what works? Improve response rates to your appeals using proven techniques identified by internationally recognized development guru Tom Ahern. Tom will walk participants through the science of what makes people respond to an ask. Following the presentation, Tom will live edit several appeal letters from local nonprofits to make them more effective.


If you would like to raise more money by having Tom edit your appeal letter, please submit a draft to by October 8. You will be notified in advance if your letter is randomly selected for this awesome opportunity.

About Tom Ahern:

In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." In May, 2021, UK guru, Richard Radcliffe, said: "Tom Ahern is possibly the greatest non-profit copywriter on the planet."

            Recent clients include USA for UNHCR, Ithaca College, the Marine Mammal Center, the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Boys & Girls Clubs of America, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, Lollypop Farm (animal rescue), Junior Achievement, and Chabad on Campus. His services for these various clients include case development, direct mail, donor newsletter development, donor comms audits and crits, online course development and staff training.

            His specialty? Turning underperforming donor communications into major moneymakers, using the latest discoveries in psychology and neuroscience. He has authored seven how-to books on donor communications. He speaks internationally (or did, until the pandemic hit the planet). He writes a popular how-to e-news for fundraisers, with thousands of subscribers

Association of Fundraising Professionals | SC Chapter © 2016

P.O. Box 1125

Columbia, SC 29202
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